Now I admit, I'm picky when I listen to the radio. However, I imagine most folks in radio (some would say "especially PD's!") are just as picky as me.
Otherwise, there wouldn't be so many experts writing columns that impart such wisdom as "Don't hotline the jock while on the air over a mistake they made, unless that mistake would jeopardize the station license with the FCC."
My original topic this morning was Joel Whitburn. I was about to write specifically for those who program or are on air at a music format station which plays music later than 1970. For those people, I was going to suggest they purchase a copy of Joel Whitburn's "Top Pop Singles 1955-2006"
However, I don't think this resource would have solved the simple error I heard this morning. This error smacked of "I read nothing before I talked about this song."
While driving into work, I heard a DJ introduce Sade's 1984 hit "Smooth Operator" by pronouncing the British band's name "Sade" (rhymes with "Made") - instead of the proper "Sha-Day" (although even I thought it was "Sah-Day").
Now, I know mistakes happen, humans are well...human. I am unsure if Selector has a "pronunciation" feature to print the proper pronunciation of a music group, individual, or song title, for confusing artists or song titles. I also have no idea if the radio station I was listening to uses Selector, or not. I'll also admit that I have rarely used Selector myself...I just know that radio stations use this software.
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2 comments:
That one always killed me...I especially hated it when some jocks tried to add an "R" in the name, "Shar-day." UGH!
Blaine, the biggest problem I have is when NETWORK "talent" mis-pronounce the core artists... you can tell that they have rarely worked that format and it apparently got pushed on them...
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